From: Carl Galletti, Copy Coach and Top Internet Marketer
You've studied how to write direct mail sales letters and web site copy and by now are clearly disappointed as you try to write your own. You know you could be doing a whole lot better.
Obviously, the skill is within your reach. It's just that test results from your own letters are NOT NEARLY as profitable as you had imagined. And you may even doubt if they ever will be.
Well, it doesn't have to be that way anymore because NOW there is a better way to master the skill of writing direct mail sales letters (or any advertising copy for that matter).
A Sure-Fire Way To Gain The Letter Writing Skill
That Could Make You MILLIONS!!!
You may even be able to write letters like the legendary greats - people like...
Robert Collier himself, who wrote letters that brought millions of dollars through the mails -- in the days when a million dollars was an order of magnitude greater than today. Or...
Gary Halbert, who wrote a single page letter which brought in 7,300,000 orders and generated $58,900,000.00 in CA$H sales. Or...
Gene Schwartz, who wrote a letter for a health book, The Encyclopedia of Natural Healing, and sold 1,980,000 books at $25 each. Yes,
Or maybe you just want to get paid to write letters for other people - like I do. Right now my fee for writing a direct mail package is $6,500.00 plus 5% of the gross sales.
You could do the same. If your sales letter generates $1,000,000 in sales, you get $56,500.00 ($6,500.00 for the up front fee plus another $50,000.00 from the sales). Not bad, huh?
Of course, you may be saying to yourself, "Sure Carl, maybe you can produce results like that, maybe the great copywriters and other professionals can produce results like that, but what about me?
That's a good question. To acquire the writing skills that will make you successful, you will need the following:
I can provide you with the first three. You only need to provide the last one.
I can assure you that, as long as you have a reasonable command of the language you are writing in...
Some of my Copywriter Protégé students have gone on to become some of the most powerful writers in the business. You can too. It's easy once you know my secret techniques and methods.
In case you're wondering how much you can expect to make once you know how to write effective sales letters, let me show you some typical figures.
First, beginners start at about $2,500.00 for a typical direct mail sales letter. The industry average is about $6,500.00 for the same type of letter and can go up to $15,000.00 or more!
Personally, I charge $6,500.00 plus 5% of the gross sales generated by the letter.
By the way, in case youre wondering why someone would pay you all this money just to write a letter, the answer is simple:
They expect that your letter will make THEM a LOT OF MONEY And if you are any good, it will.
If you would rather not deal with clients, that's OK too because then you get to keep ALL the profits - not just 5% of the gross. If your letter produces $1,000,000.00 in sales -- if it is your promotion -- your typical profit from such a letter could be $300,000.00 to $400,000.00!!!
And because you will be writing the letter yourself, you SAVE the $6500.00 up front fee.
Regardless of how you decide to use your new letter writing ability, you will find that you can pretty much have the freedom to live life as you choose.
You can work where you want, when you want. And you can make just about as much money as your ambition dictates. In essence, what you become is a direct mail entrepreneur. And as one you are never more than a successful test away from making a bundle.
Of course, getting your successful test is the hard part. But once you get a profitable test mailing, you send it to the rest of the list (this is called a "roll-out" - there are usually another 50 to 100 thousand, and in some cases as much as several million, names on the list). Then, you settle back and get ready to count the piles of MONEY coming through the mail. Many successful tests result in "roll-outs" that produce...
And you can roll-out to the list gradually so the profits from your sales finance the rest of the mailing. That is one of the many great things about making money with direct mail.
Whatever you decide to do with your new skill, know that you will always be in demand!
As most businesses discover all too well, you cant just get anyone to write a direct mail sales letter and expect it to be profitable. In fact...
Who Are Able To Write Effective Direct Mail Sales Letters
There is a very good reason for this.
Until now the only practical way to learn how to write a profit-producing sales letter was to try to get the skill out of a book. Sometimes that worked. However...
For each person who succeeded with this method, there were HUNDREDS, maybe even THOUSANDS, who did NOT. Thats why there are only a handful of people who are successful at writing really effective letters. And thats why there is so much demand for good letter writers.
Listen, nearly every day, people from all over the world contact me to order books on writing copy for ads and/or sales letters.
Why? Because they know just how valuable it is to be able to write copy that sells.
They want this skill and they want it badly.
Yet, too many people who are trying to learn how to write copy from a book - any book - are unable to take the knowledge from that book and transform it into a working skill they can use. One of the things I discovered was that it was not because of the book. I know, I sell the very best books on the subject. Yet readers are often unable to translate the book into the actual skill. Why?
Well, what I discovered is that most people needed SOMETHING MORE. Getting their letter writing skill out of a book was not working for them. I know from experience that it takes a great deal of time and a lot of hard work.
And that is why I have been researching this subject for the past 12 years. After many years of researching, experimenting and developing...
It means BIG MONEY for you because, for a very limited time, you can profit from my discoveries. Listen carefully. There are many things which you can NOT get out of any book.
Take riding a bicycle for instance. No matter how much you read about riding a bicycle, you will not be able to actually ride one until you get up on one and try it. Think about it.
Ask yourself this question: Could you explain to someone else how YOU BALANCE yourself when you ride a bike? Of course not. Its quite impossible.
Yet, as a beginning bike rider, once you learned how to get your balance, riding a bike was easy.
Books are great once you have the basic skill. Once you can ride a bike, you get a lot more out of reading the books written by expert bike riders. These books give you the more advanced techniques and secrets. They show you how to become an expert. But they can not get you started.
Its the same thing with copywriting (the name given to the art and science of writing advertising copy).
Sure, with bike riding you can practice yourself and eventually get the hang of it, but it sure helps to have dad or mom or someone else right there showing you how its done and holding you up as you practice.
Then one day it just seems to click. Dad lets go and you start riding the bike. And once youve learned...
Among the many things Ive discovered in doing my research is that the program which produces the BEST copywriters in the shortest possible time requires TWO VERY IMPORTANT ingredients.
INGREDIENT #1 - The first ingredient the program needs is an instructor who has actually mastered the copywriting techniques and is capable of showing you how it is done...
In essence: a personal coach who can give you all the benefits of both a one-on-one and a self-study approach to learning how to write copy.
INGREDIENT #2 - The second and most important ingredient is a METHOD that actually produces results. A method that actually turns you into the copywriter youve always wanted to be. This is not easy. It is one thing to know the "rules" and "techniques" of copywriting and quite another thing to WRITE effective ads on your own.
I searched long and hard for the right method. But none existed. So, I decided to develop my own method using pieces of the puzzle which I had collected from many different sources -- including some which were fully outside the field of direct mail yet had a significant influence nonetheless.
Then I added some significant additions based upon my own unpublished experiments and discoveries. The end result? Modesty aside. What I have produced is...
The VERY BEST That Has EVER Been Developed
I decided to call it...
In this program, I use my special techniques to guide you toward rapidly developing your ad writing skill. I show you how to become the best direct mail copywriter you can be. And IT WORKS!!!
It doesnt matter how good or bad your copywriting is NOW. My method will transform you into the best letter/ad writer you can possibly be... and much, much better than you could ever be through the use of any other method. How effective?
Take Bob Scheinfeld, for example. Just a few short weeks after starting my Copywriter Protégé Program he wrote his first letter promoting a seminar idea he had.
One Saturday morning he mailed his sales letter to a small customer list of only 190 people. By the close of business on Monday, 19 people had already responded and signed up for his seminar! And, by the time the seminar rolled around, 75 people had signed up!!! Thats an amazing...
These were PAID seminar attendees. Wouldnt you like to be able to get that kind of response?
Well, I would also like you to. And that is why I love doing this program... to see people like you and Bob do so well.
This program is MUCH more than just an audio/video approach. You will also benefit from the new and unique techniques which I have developed especially for this program -- techniques which you can NOT get anywhere else.
These techniques really work. They work for beginners and seasoned professionals alike. In fact, one of the major benefits of these techniques is that you can use them for the rest of your life, constantly improving your copywriting skills every time you use them.
You may be wondering just what these techniques are. Well, I can only reveal them to you when you are accepted into this program. All I can tell you now is that these techniques are so revolutionary that I am choosing to keep them secret.
In fact, to participate, you must agree to NEVER divulge these proprietary secrets to anyone else.
I assure you that this program is new and different. The ability you will gain is NOT something you can get out of any other book, seminar, or tape program. In fact,
THERE ARE TECHNIQUES IN THIS PROGRAM THAT YOU HAVE DEFINITELY NOT EVER TRIED OR EVEN HEARD OF BEFORE!
Then, to make sure the program worked, I personally coached dozens of copywriters using it. After doing this for several years, I knew exactly what each and every aspiring copywriter needed to know to master the art.
So, then I did the entire program at an intensive 4-day seminar and had it video taped.
Now, on 25 hours of video...
as well as the Secret EXERCISES Ive developed for QUICKLY getting you from novice to expert copywriter.
Plus, you get a copy of the overhead slides used.
Look, the world is filled with experts who havent a clue about how to teach someone else to do what they know how to do. But for some unknown reason Ive been blessed with a natural gift for teaching my copywriting skills to others. I dont exactly know why but I seem to be extremely effective at it.
And I would like you to benefit from learning this skill. Thats why I developed the course.
You will benefit from the special techniques Ive developed. These techniques really work. They are actually able to multiply your ability to write copy and to do it in the shortest possible time.
At a practical level, I recommend you devote two hours a day to the program, at least during the first 30 days. After completing this program, the results you get from your sales letters and ads will be just as good, if not BETTER, than any professional copywriter you are ever likely to hire.
Plus, youll SAVE thousands of dollars in copywriting fees by doing it yourself.
And you won't have to travel to some expensive seminar to learn it.
All the work you do can be done in the comfort of your own home. Or anywhere else you choose.
All of your contact with me will be over the phone or through the mail. If you have your own FAX machine or email account, we can also use either or both of them, but it is not required.
Essentially, we will be working together much like a master craftsman might work with a beginning apprentice or much like a world-class coach might work with an Olympic athlete.
You will use the video tapes to progress through the program. Then, if you have any questions or if you have any difficulty, just pick up the phone and call me. These phone calls are an extremely important part of the program. The closer you follow my advice, the faster you will advance.
And remember, the faster you get up to speed, the sooner you can be making all that money with your own ads and sales letters.
After you complete this program, you wont have to remember any formulas or rules. You will gain an ability that every good copywriter has, which is a gut "feeling" for good copy.
Just as a professional composer "knows" good music and how to create it, you will "know" good copy and how to write it.
Here Is Just Some Of What You Will Learn:
(Please note: some of these things you will learn are as a result of using the method I have developed, others you will learn from our consultations, and still others you will learn as a result of the SUPPLEMENTARY MATERIALS I give you as part of this program.)
What follows is only a PARTIAL LIST!
WHY YOU ARE UNLIKELY TO GET THIS TRAINING ANYWHERE ELSE
All modesty aside, you are NOT likely to get this training anywhere else or from anyone else -- heres why. As you already know, there are very few copywriters who are really good at writing sales letters. Now, from that group take out all those who are too rich or too arrogant or otherwise unwilling to share their secrets with others...
Take out all those who are too busy to devote time to -- or lack the patience for -- the intensive one-on-one attention required...
Take out all those who havent the slightest clue about how to teach their skills to others...
Take out all those who havent done the research and experimentation necessary or who dont have enough interest to develop a working training method.
And who do you have left?
I dare say that WHO you have left is only one person! Me. Carl Galletti. And thats very good for you because before this you had no one with this type of program. Or any other program that could even come close to matching the effectiveness of this program.
The reason I am saying this is NOT to brag BUT to show you that I am someone who is capable of delivering what I am promising in this letter.
Let me continue just a little longer. Again, NOT to brag BUT to assure you of my qualifications.
All of these things are important for the person who will be delivering this training. If you need any more information on me, take a look at my Short Bio.
I have a knack, a talent (and a past history) for transforming other people into successes.
For example, a few years ago, after seeking my advice, four separate clients became first-time millionaires, all in the same month!
Another went from being heavily in debt and living with his parents (of necessity) to buying both the car of his dreams (a Porsche) and the home of his dreams (a big, expensive house at the top of a mountain in Palos Verdes, California - a very exclusive community).
Another went from being a teaching assistant at a college to starting his own company. The proof of his success is documented in one of the books sitting on my shelf. It shows that his stock in the company is worth...
Could you be just as successful as these people?
Well, THAT I can not guarantee. I CAN say that I will be trying to exceed my previous successes and this much I can tell you: The training you will be getting will be a LOT better than what they got.
Naturally, I will have to limit the number of protégés I accept into this program because I give a lot of personal attention to each protege and can only devote a portion of my time to it. So, as soon as I reach capacity, I have to turn away new proteges or put them on a waiting list (with a downpayment to hold their place).
So, if you are interested in taking this program NOW, you should respond quickly. After all spots are filled, I will have to turn away any further applicants.
Get in on this amazing new program and get in on it SOON because...
As my other projects take up more and more of my time, I will be limiting the amount of time I can devote to this program. That means I will have to either raise the price or reduce the number of applicants I can accept. Eventually, I may even have to stop taking any more applicants into the program. So, take advantage of this opportunity. You may never have another chance like this.
Now lets get down to the bottom line here. How much will this complete program cost?
Well, there are several worthwhile and valuable "boot camps" you could attend that would cost you $5,000.00 to $20,000.00 (plus the cost of traveling, room, meals and incidentals) and the most personal attention you would get is maybe an hour on a "hot seat."
At this rate something like THE COPYWRITER PROTÉGÉ PROGRAM would cost you about $50,000.00!!!
But you wont have to pay anything near THAT amount.
In fact, your registration fee will only be $4997 - a rather small sum when you consider what it would cost you to hire a copywriter -- even a bad one.
(Since one year of unlimited telephone consultations is part of the package, you will also be expected to pay for the long distance calls you make to me for these consultations. But dont worry about huge phone bills because most of the training you need is on the video recordings. My time permitting, I place no limit on the length or number of calls. You may call me as often as you need and I will make every effort to devote as much time to each call as your needs require. I only ask that you not abuse this privilege and that you allow me to balance our time together with my other duties and other protégés.)
During both the "on-phone" AND "off-phone" segments you will be personally guided through the maze of obstacles every aspiring copywriter must walk. A journey which would otherwise take you many years to get through, if ever you did get through.
You will benefit from the secret techniques which I have discovered and which will transform you into a copywriting genius. These skills you acquire will serve you for the rest of your life and, when put to use, will multiply your personal fortune and skyrocket your success.
This course consists of 25 video recordings (approx. one hour each) plus the overhead slides and other miscellaneous materials.
You get the 25 hours of video on DVD and hundreds of pages of training materials and software on CDROM.
Respond NOW while it is fresh in your mind.
You can pay with VISA, MasterCard or American Express. Or you can send a check or money order. If you order this way, however, you may still want to call me to I have space left in the program. I will hold your spot for 3 days while your check or money order is being sent.
To be sure it arrives on time your best choice is to send it by an overnight service like Federal Express or at least by Priority Mail.
You can also FAX or email me your application by selecting it here but the best way is to first give me a call.
Do it NOW: (928) 203-4671 . Im waiting for your call...
My Very Best to You,
P.S. - Please note that I have placed a link to SAMPLE Sales Letters I have written (CLICK HERE) so you can assure yourself that I REALLY DO know what I am talking about. You know, sometimes my protégés say it best. So take a look at the quote from a letter one of my protégés, David Martin, recently sent to me. It's at the top of this site.
P.P.S. - If the price of this copwriting course is more than you can spend at this time, you may want to consider getting the videos from the course. Here is where you can find that part of the copywriting course: Copywriter Protege VIDEO Course